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dc.contributor.author |
بن صالح، عبد الرزاق |
|
dc.date.accessioned |
2020-12-28T09:27:59Z |
|
dc.date.available |
2020-12-28T09:27:59Z |
|
dc.date.issued |
2008 |
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dc.identifier.uri |
http://di.univ-blida.dz:8080/jspui/handle/123456789/8268 |
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dc.description |
بيبليو. ايض. 154ص |
fr_FR |
dc.description.abstract |
Michel Porter was the first one who spoke about the competitive
advantage in 1980, and this was simultaneously with the offers markets
augmentation, the reason; where the customers increased their
demands.
This impulsed the companies to be interested in market segmentation
and to develop their production operations till to offer products with high
quality compared with their competitors.
So, we can say that the marketing transitions were because of the
technology evolution that was the main reason that raised the
competition intensity, and that had a direct effect on customer tendencies
from another side.
Face this new environment, the company has to confront two challenges;
that are to face the competition, and to be up date with customers
behaviors.
On this basis the company has conceived that to develop a permanent
competitive advantage it must be based on customers and understand
their needs permanently through adopting the relationship marketing
principles.
Our study aims to show how can the company adopt the CRM
(Customer relationship management) to create permanent competitive
advantages. |
fr_FR |
dc.publisher |
البليدة1 |
fr_FR |
dc.subject |
الزبائن |
fr_FR |
dc.subject |
الميزة التنافسية |
fr_FR |
dc.subject |
DHL Algérie |
fr_FR |
dc.title |
تسيير العلاقة مع الزبائن كمصدر للميزة التنافسية |
fr_FR |
dc.title.alternative |
DHL Algérie دراسة حالة مؤسسة |
fr_FR |
dc.type |
Thesis |
fr_FR |
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